Target Audience

So it was my time to shine I had to narrow down and clarify our target audience from our target audience just being 'young professionals'. So I thought to myself that young professional is often a common term for a student. Seeing as the aim of students is to find a job once they have finished their education it became even clearer that I could narrow down our target audience to students that have graduated. I then did some research into the average age of students that graduate and found that it was around 21 - 30.

I thought that I would narrow down the location of these students, I decided upon London as that is a place where the animation industry is booming so their is lots of potential. Brainient is also based there and there are lots of education institutions based in and around London, so it is a location were our idea will work. I also thought that our idea can be applied to a group of people that collaborate together like a small company. Of course if they are graduates then they will be qualified with either a Degree or a Foundation Degree.

I then thought it was wise to state why our target audience would use Brainient. Now that I had all of my  I put it onto a presentation slide and e-mailed it to Joe. Below is an image of the slide that I created.

Now I just had to ensure that our target audience was bullet proof and I would be able to answer any questions asked from the panel after we completed our pitch. Joe then put my slide into the overall presentation for our pitch.