Research

I decided that before I narrow down and clarify our target audience that I would do some research into Brainient.

I found the Brainient website gave a lot of interesting information. The link to the website is below.

Brainient Website About Us Section

I found out the exact of objective of Brainient. Below is what Brainient states:

'At Brainient, we focus on helping advertisers increase the ROI of their advertising campaigns. BrainStudio, our flagship product, is an interactive advertising platform created with three things in mind: speed, simplicity and compatibility. In just a few minutes, you can create a beautiful, fully interactive video ad and run it through your current infrastructure.'

I personally think that our idea sells Brainients objective. When researching Brainient I also found a very interesting article in the Guardian. Below is a link.

Brainient Guardian Article

The reason that I found this article so interesting is because there is some important company information revealed and the aim is clearly explained. I believe that if we understand the aim of the company and its software then we can mold our idea to fit it, which will hopefully in return ensure that our pitch is successful.