Introduction

This E & E project requires me to work in a group and gather market research. The brief goes on to state that we have to turn these findings into insights and come up with an innovative branding, promotion and marketing strategies/ solutions for a real company.  

We were told that Brainient is the company and that we needed to do relevant market research in order to  come up with a pitch that would sell their product onto other digital creative companies. We are required to explore Brainients issues, challenges and opportunities in their specific niche. We will research the company itself, their competition and their current potential market. 

My group is required to create a presentation in response to the branding and promotion challenge. The presentation/ pitch must include a video that we have created that contains elements using Brainient software. We will also have to do an online exam related to the project. The questions will be on research contribution and how the content covered in lectures and in independent study have been applied to the project. We will also be required to complete a peer review exercise.  

So now that we know what we have to do, its time to come up with an idea!